Helping You on Your Journey to Being Known

Women Empowerment

Women in Business: Facts, Stats

International Women’s Day is March 8. While America has made some wonderful advances as far as leveling the playing field between women and men, we still have a ways to go. We can do better. #BalanceforBetter Women account for or influence a notable percentage of all buying decisions. While a larger number of entrepreneurs are…
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More Than “Fail To Plan, Plan To Fail”

We’ve all heard the saying, “Fail to plan, plan to fail.” That’s very true. But it goes further than planning. Having worked with small businesses over the last couple of decades, I have seen a common theme over and over, and it’s something that can cripple a business. It’s execution–or rather lack of execution. As…
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Tips for Hosting Live Videos

They’re everywhere. Insta Stories. YouTube. Facebook. Live video is clearly taking the lead in Internet content.  80% of users would rather watch live video from a brand than read a blog. (Ironic, maybe I should turn this into a video instead. haha) Marketers from every industry are realizing this preference and are taking advantage by…
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Tips for Writing Your Book When You’re Pressed for Time

I recently asked my Facebook friends what was stopping them from writing their books. One of the most common answers was that they lacked the time to do it. I totally get it! I have 36,000 words completed for one of my to-be-published novels, and can’t seem to find the time to finish the other…
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Publish Your Book Already!

Your presence on social media is an excellent representation of your brand. You use your blog to attract and engage with new audiences and assist in improving your Search Engine Optimization (SEO). Your email list is a valuable resource that keeps you connected with your audience. Each tool in your marketing toolkit has its purpose,…
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7 Reasons Why You Should Hire a Special-Needs Mom

If your company is looking to hire, you will do well to hire a special-needs mom. As a special-needs mom, I personally know the financial burden felt by families with a child with special circumstances. Statistics have shown that most families with a child with special needs live one socio-economic level lower than their counterparts without children with…
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