Work With Chrissy

As a Perceptions Analyst, I understand that perception is reality, and with over 20 years of experience in Communications & Marketing, I know that when it comes to branding, marketing and growing your business or career, the to-do list can seem never-ending at times. Whether it’s content for your website, your professional bio, social media marketing, or landing publicity opportunities, adding me to your team as a marketing and creative partner will make your journey easier. My ability to wear many hats has proven to be very helpful for my clients. They’re relieved when they discover just how versatile my skills are and how seamlessly I work with their team.  Also, my large professional network of talented experts who support and supplement my own efforts for my clients has proven to be very beneficial for my clients.

Before your roadmap can be developed, we need to establish where you are currently. Let’s start with the Perception Analysis that best fits you.

Perception & Image

We assess your brand together via Zoom and strategize on how you can build an aligned and cohesive brand perception. You’ll receive an actionable report from me.

$150 for a 60-minute call with follow up action plan

  • Onsite perceptions analysis where each touch point (branding, marketing, personnel, social media & website) is analyzed for brand consistency, efficiency, UX and accuracy.
  • 2-hour strategy call
  • Actionable roadmap/report with my findings and recommendations

    $2500 (Price could increase depending on the size of the company and location.)

  • Branding, Marketing & Online activity is analyzed for brand consistency, effectiveness, UX and accuracy.
  • 2-hour strategy call
  • Actionable roadmap/report with my findings and recommendations

    $1500

  • Branding, Marketing & Online activity is analyzed for brand consistency, effectiveness, UX and accuracy.
  • 2-hour strategy call
  • Actionable roadmap/report with my findings and recommendations

    $1500

  • Branding, Image, Marketing & Online activity is analyzed for brand consistency and accuracy.
  • 1.5-hour strategy call
  • Actionable roadmap/report with my findings and recommendations

    $1200

  • Branding, Image & Online activity is analyzed for brand consistency and accuracy
  • 1.5-hour strategy call
  • Actionable roadmap/report with my findings and recommendations

    $750

  • Branding, Image & Online activity is analyzed for optimization of publicity
  • 1 hour strategy call
  • Custom positioning biography written for you
  • Develop pitch topics and angles of trending issues
  • Craft the delivery of your unique message
  • Identify and pitch bloggers, magazines, podcasts, TV shows and other outlets for both local and national spots. 
  • Guide you in leveraging your publicity to allow for even more exposure
  • Monitor requests from journalists looking for sources and pitch you to be interviewed or as a contributor for relevant projects.
  • Actively reach out to writers and journalists who have a similar audience as you, and pitch them to include you as a source.

    $1200 – $2000/month with a 3-month minimum ($750 initial strategy session required unless one of the above analyses have been conducted by me recently)

Additional Services

  • Branding – Starting at $3k
  • Positioning Statement –$250
  • Elevator Pitch Creation –$200
  • Social Media Theme Creation –$ ??
  • Staff Social Media Training –$150/hour on site
  • EPK –$350
  • Editing (children’s books & novels)
    • Proofreading –$3/page
    • Copy Editing –$4/page
    • Content Editing –$7.50/page
  • Merch Design –$300
  • Social Media Strategy –$100/month (general monthly plan that’s tailored for their business)
  • Logo Creation –$300 (2 ideas and 2 rounds of edits)
  • Social Media Ad Creation & Management –$300/month (not including ad spend)
  • Amazon Book & Author Optimization –$150/profile
  • Goodreads Optimization –$75

Other tasks: $125/hr

How I Can Help:

Whether you’re a business, author, musician, public figure, an individual or family, your branding and image matter. Customers, potential employers, potential schools to which you apply and anyone with access to the internet can form an opinion of you before they even meet you. Make sure their perception of you is the one you want them to have.

Whether you’re launching a book release, new music or a new product, launches can be overwhelming. There are many little details that could derail your launch or prevent it from reaching its potential. I can either guide you through the launch journey or take care of the details for you. Let’s make your dream launch come true! ​

Words matter. Words for blog posts, website verbiage, ebooks, guest articles…every word matters. As a writer for over 20 years, I can craft a piece that takes your words and turns them into a well-flowing message that matches your tone and voice. Ghostwriting for books is available, too.

Whether you’re a small business, author, musician or an individual, your online presence is an ideal opportunity to shape your brand, expand the reach of your message, engage with your customers and increase sales. 

  • Social media audit
  • Social media profile optimization
  • Establish a theme
  • Content Curation and Creation
  • Analytics
  • Community Management & Growth
  • Creating and Managing Facebook Ads
  • Pixel placement, allowing us to track those who landed on a page but didn’t take action
  • Optimizing ads and checking the conversion rates to be sure we’re gaining good quality leads for as little cost as possible
DIY and DFY packages available.

Publicity is a great way to establish you as an expert in your field, it helps increase your reach and spread your message. I will work with you to establish a unique identifying message, position you as an expert, identify your ideal outlets and pitch you as a guest, a source and as a contributor. This approach is ideal for entrepreneurs, musicians, authors and individuals who want someone who can aggressively pitch on their behalf.

I can:

  • Develop pitch topics and angles of trending issues
  • Craft the delivery of your unique message
  • Identify and pitch bloggers, magazines, podcasts, TV shows and other outlets for both local and national spots. 
  • Write your positioning statement and bio
  • Guide you in leveraging your publicity to allow for even more exposure. 
  • Monitor requests from journalists looking for sources and pitch you to be interviewed or as a contributor for relevant projects.
  • Actively reach out to writers and journalists who have a similar audience as you, and pitch them to include you as a source.

If you’re ready to expand your company into the franchising arena, I can help! I can guide you through the journey from tackling the documentation and image consistency to marketing and developing your first franchise.​

  • Brand implementation & Management
  • Franchise Marketing Manual
  • Franchise Branding Manual
  • Franchise Operations Manual
  • Strategy for franchise advertising & for new franchise growth

Author Journey

Do you need someone to walk with you through your writing and publishing journey?

Writing & Book Launch Coach

“I’m Just Getting Started” Plan

  •  $250
  • New author checklist
  • Suggested keywords and categories for Amazon specifically for your book
  • One 60-minute phone coaching session where we’ll discuss your goals, your timeline, address any hurdles you think you might face and ensure that you’re off to a solid start.

“I’m All In” Plan

  • Starts at $1,350/month
  • Eight 60-minute phone coaching sessions (or equivalent)
  • Up to ten hours of manuscript reading & critique, development editing and email communication per month (Developmental editing involves the entire development and organization of the book, the characters, the storyline, and the pace in which it is told.)


“I Need a Boost” Plan

  • Starts at $700/month
  • Eight 30-minute phone coaching sessions (or equivalent)
  • Up to four hours of manuscript reading & critique, developmental editing and email exchanges per month


“On My Way” Plan

  • Starts at $375/month
  • Four 30-minute phone coaching sessions per month (or equivalent)
  • Up to two hours of manuscript reading & critique, developmental editing and email exchanges per month


Bronze Plan
 [available only to those self-directed types who don’t need as much support and accountability]

  • Starts at $250/month
  • Two 30-minute phone coaching sessions per month (or equivalent)
  • Up to one hour of manuscript reading & critique, developmental editing and email exchanges

With any of these packages, additional reading, critique and email consulting extending past the agreed-upon time limits are available upon request and will be charged at $150/hour.

It is strongly recommended that you commit to a minimum three-month coaching relationship. Together we will set month-by-month phone sessions, deadlines and goals for you to complete newly written material, preferably at the same time each week. If you must reschedule, 24-hour notice is required. Missed sessions must be made up during that same calendar month or be forfeited.

I can guide you during your entire publishing journey from outlining your story to post-publication marketing.

  • Launch & Post-Launch Timeline
  • Ghostwriting
  • Editing
  • Formatting
  • Marketing Strategy
  • Email Campaigns
  • Web Presence
  • Social Media Content
  • Publicity
  • Media Kits
  • Author Bio
  • Sales Sheets
  • Amazon Optimization
  • Goodreads Optimization

Retainer: Packages start at $10k and last several months, but can vary depending on publisher involvement and current status of your project. 

Editing

  • Proofreading –$3/page
  • Copy Editing –$4/page
  • Content Editing –$7.50/page
  • Branding, Marketing & Online activity is analyzed for brand consistency, effectiveness, UX and accuracy.
  • 2-hour strategy call
  • Actionable roadmap/report with my findings and recommendations$1500

Prices subject to change based on project scope and timeframe.