When it comes to branding, marketing and growing your business or career, the to-do list can seem never-ending at times. Whether it’s content for your website, your professional bio, social media marketing, or landing publicity opportunities, adding me to your team as a marketing and creative partner will make your journey easier. My ability to wear many hats has proven to be very helpful for my clients. They’re relieved when they discover just how versatile my skills are and how seamlessly I work with their team. Services can include custom graphics for marketing collateral, merchandise, social media graphics and more.
Whether you’re a small business, author, musician, public figure, an individual or family, your branding and image matter. Customers, potential employers, potential schools to which you apply and anyone with access to the internet can form an opinion of you before they even meet you. Make sure their perception of you is the one you want them to have.
Whether you’re launching a book release, new music or a new product, launches can be overwhelming. There are many little details that could derail your launch or prevent it from reaching its potential. I can either guide you through the launch journey or take care of the details for you. Let’s make your dream launch come true!
Words matter. Words for blog posts, website verbiage, ebooks, guest articles…every word matters. As a writer for over 20 years, I can craft a piece that takes your words and turns them into a well-flowing message that matches your tone and voice. Ghostwriting for books is available, too.
Whether you’re a small business, author, musician or an individual, your online presence is an ideal opportunity to shape your brand, expand the reach of your message, engage with your customers and increase sales.
- Social media audit
- Social media profile optimization
- Establish a theme
- Content Curation and Creation
- Community Management & Growth
- Creating and Managing Facebook Ads
- Pixel placement, allowing us to track those who landed on a page but didn’t take action
- Optimizing ads and checking the conversion rates to be sure we’re gaining good quality leads for as little cost as possible
Publicity is a great way to establish you as an expert in your field, it helps increase your reach and spread your message. I will work with you to establish a unique identifying message, position you as an expert, identify your ideal outlets and pitch you as a guest, a source and as a contributor. This approach is ideal for entrepreneurs, musicians, authors and individuals who want someone who can aggressively pitch on their behalf.
- Develop pitch topics and angles of trending issues
- Craft the delivery of your unique message
- Identify and pitch bloggers, magazines, podcasts, TV shows and other outlets for both local and national spots.
- Write your positioning statement and bio
- Guide you in leveraging your publicity to allow for even more exposure.
- Monitor requests from journalists looking for sources and pitch you to be interviewed or as a contributor for relevant projects.
- Actively reach out to writers and journalists who have a similar audience as you, and pitch them to include you as a source.
Retainers start at $1,000-$2,500/month (minimum 90-day commitment)
If you’re ready to expand your company into the franchising arena, I can help! I can guide you through the journey from tackling the documentation and image consistency to marketing and developing your first franchise.
- Brand implementation & Management
- Franchise Marketing Manual
- Franchise Branding Manual
- Franchise Operations Manual
- Strategy for franchise advertising & for new franchise growth
- Electronic Press Kit–$350/Press Kit
- Email Marketing
- Merchandise Creation
- Team Training
I can guide you during your entire publishing journey from outlining your story to post-publication marketing.
- Launch & Post-Launch Timeline
- Marketing Strategy
- Email Campaigns
- Web Presence
- Social Media Content
- Media Kits
- Author Bio
- Sales Sheets
- Amazon Optimization
- Goodreads Optimization
Retainer: Full-service packages start at $10k, but can vary depending on publisher involvement and current status of your project. The launch will span over a minimum of several months.