Category: Business

Helping You on Your Journey to Being Known

Get Traffic, Be Seen: Three Ways to Borrow Someone Else’s Audience

If you ask nearly anyone business owner what their biggest struggle is with their online presence, and chances are, they’ll say they need more traffic. It’s true. You have to have traffic to build an email list.  You must have traffic to make sales online.  So, how do you get more traffic?  Sure, you could…
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Create Compelling, Shareable Content Without Much Writing

If you don’t consider yourself a writer, blogging might seem overwhelming.  Many business owners don’t actually like writing blogs. So, you’re not alone.  Not having a blog on your site can make your traffic suffer, though.  There’s good news, though! There are many ways to still create shareable content regularly without writing much at all.…
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How to Grow Your Email List with Paid Ads

My clients have heard me talk about the importance of having an email list. Your email list is one of your biggest business assets. You don’t own your social media list, but you do own your email list. However, if your subscriber numbers are low with no sign of growth on the horizon, it might…
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Ways to Be More “Shareable”

Hae you ever wondered what makes some social media posts, videos, or blogs “go viral,” while yours are lucky to have seven shares and one comment?  While it might seem like some well-kept “social media hack,” the reality is, it’s easy enough to create shareable content if you put some thought and creativity into your…
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Drive More Traffic to Your Site with “Crazy Claims”

Here’s a sure way to build a significant following fast: do something a little crazy.  Have you ever watch a reality TV show such as “Married at First Sight” or “Survivor?” If you have, you know what a draw it can be to attempt something a little crazy. Millions of people tune in each week…
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How to Post to IG From Desktop

We finally have what we’ve asked for so long ago! Users can now post to Instagram from their desktops!! Posts can even be scheduled! Yes, you read that correctly. You can now schedule your Instagram posts right from your desktop! While it doesn’t completely remove the need for a third-party app, it’s still super helpful.…
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4 Ways to Generate More Leads with LinkedIn

4 Ways to Generate More Leads with LinkedIn

LinkedIn has become an extensive professional network with over 100 million professionals using the platform. When it comes to being able to generate more leads, it’s a lot like steadily growing a mutual fund, in that the more you put into it, the higher your returns. With the right forms of positioning, targeting, pitching, and…
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Women Empowerment

Women in Business: Facts, Stats

International Women’s Day is March 8. While America has made some wonderful advances as far as leveling the playing field between women and men, we still have a ways to go. We can do better. #BalanceforBetter Women account for or influence a notable percentage of all buying decisions. While a larger number of entrepreneurs are…
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More Than “Fail To Plan, Plan To Fail”

We’ve all heard the saying, “Fail to plan, plan to fail.” That’s very true. But it goes further than planning. Having worked with small businesses over the last couple of decades, I have seen a common theme over and over, and it’s something that can cripple a business. It’s execution–or rather lack of execution. As…
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